From the experts in Built to Hold innovation

Half-Solved is a founding partner of the Built to Hold Lab—a collaboration with Cornell University and the International Council on Systems Engineering (INCOSE).

Built2Hold

The Lab is a membership-based initiative dedicated to advancing and applying FIT Startup through research, practical tools and peer collaboration.

Below, you’ll find selected insights and white paper excerpts developed by the Lab. To explore more, visit the Built to Hold Lab.

Stop Climbing the Wrong Hill

January 20, 2026
Most founders optimize brilliantly for an opportunity space they chose by accident. Here’s the discipline that fixes the problem — before the climbing begins.

The Core Business Architecture – DNA of a Market

December 15, 2025
Beneath every market exist deeply intertwined requirements that determine the basic shape of the product and operations for all firms in it, and which sets a cost floor and a customer value ceiling for all their businesses.

Ready to learn more?

We’re always open to thoughtful conversations about our work. If you’d like to learn more or explore collaboration opportunities, feel free to get in touch. For a deeper dive into our methodology, consider joining the Built To Hold Lab—our membership community developed in partnership with Cornell University and the International Council on Systems Engineering (INCOSE).