Our Insights
From the experts in Built to Hold innovation
Our team’s writing and research has been featured in top management journals




Half-Solved is a founding partner of the Built to Hold Lab—a collaboration with Cornell University and the International Council on Systems Engineering (INCOSE).
The Lab is a membership-based initiative dedicated to advancing and applying FIT Startup through research, practical tools and peer collaboration.
Below, you’ll find selected insights and white paper excerpts developed by the Lab. To explore more, visit the Built to Hold Lab.
Billions Burned – Built to Hold Webinar Part I
Designing Ventures For Profits, Not Exits – Part II
Designing Ventures For Profits, Not Exits – Part I
Why Your Innovation Playbook Was Written for Someone Else’s Business Model
Stop Climbing the Wrong Hill
The Core Business Architecture – DNA of a Market
Ready to learn more?
We’re always open to thoughtful conversations about our work. If you’d like to learn more or explore collaboration opportunities, feel free to get in touch. For a deeper dive into our methodology, consider joining the Built To Hold Lab—our membership community developed in partnership with Cornell University and the International Council on Systems Engineering (INCOSE).

